Project Summary
This project won 1st place in the BP Mobility Design Challenge in January 2022. BP reached out to confirm that the designs will be moved forward to be used for a 2025 launch in London. This project is protected by NDA. Therefore, information about designs, design drawings, documents, and demonstrations cannot be shared.
Feedback from British Petroleum and PriestmanGoode
Design Problem
In the future of mobility, autonomous vehicles (AVs) will play a significant role. British Petroleum (BP) wants to address the issue of regularly cleaning these vehicles, especially after the recent emphasis on infection control due to the global pandemic.
- How does BP clean and maintain cleanliness autonomous vehicles on the road?
- How does BP meet the needs, expectations, and trust of customers, while keeping it
easy for fleet owners and operators to manage?
easy for fleet owners and operators to manage?
- How does BP keep costs low and maximize the time that AVs are on the road?
- How does BP provide a new experience for autonomous riders?
Hyde - Service + Product Design Solution
Our final design concepts focused on reimagining the capabilities of floors, integrating robotics, creating a multi-sensory riding experience, incorporating natural stimulus, and outlining a roadmap for delivery.
We believe the value of our ideas lies in their ability to transform the way we experience mobility, foster environmental empathy through resembling nature, and pioneer new technology, all while delivering an unparalleled rider service experience and re-imagining human behaviour.
Our three fold approach:
1. the prevention of dirt within the vehicle
2. the perception of cleanliness during the ride
3. the re-imagination of the cleaning experience.
We asked ourselves: Can we make cleaning more romantic, more playful, more adventurous? Can we make cleaning a memorable and enjoyable experience?
At its heart, our concept wanted to bring nature to mobility. We took inspiration from nature and ideated in multiple rounds of crazy 8 brainstorming sessions to find our concept. The concept combines features from three main aspects of the user journey that have a great impact on the cleanliness of a vehicle. For us, these were sound, scent and floors. Additionally, we took the service hubs into consideration and worked our concept into a new workflow that would be practical, easy to implement and feasible not only for the customers but also for the staff members at the service hub.
